Between July and December 2002, bottles of Blue Nun Qualitätswein and Riesling were even more enticing. They displayed a special neck hanger that gives customers the chance to win a brand new BMW Mini Cooper. In fact, you could say that thanks to BMW Mini Cooper, bottles of Blue Nun will go even quicker than usual.

Our Blue Nun Mini Cooper Promotion is as attractive to the consumer as it is to the trade and will be reflected in increased sales across the country. This will contribute to an already rapidly-growing market for Blue Nun, encouraging repeat purchase and making yet more friends for the brand, both now and for the future.