Between September 2001 and January 2002, bottles of Blue Nun Qualitätswein were even more than usually attractive.

They carried a necker that gives customers an opportunity to win the Blue Nun Diamond, in a setting of their choice, worth around $10.000.

There was a second prize of a beautiful diamond ring, worth $1.000, and ten runner -up prizes of $100 jewelry vouchers.

The Blue Nun Diamond Prize Draw will add sparkle to an already fast growing sales graph – encouraging repeat purchase and making yet more friends for the brand, both now and for the future.