The BLUE NUN advertising is based on the product's brand values and communicates the nature of the enjoyment that the brand offers.

At the heart of all communication is what we call the BLUE NUN MOMENT.

It’s not too hard to see how it works. Let’s just reiterate for a moment:

BLUE NUN is a quality brand, with a long heritage. You don’t need to be a wine buff to drink it. You can be confident about buying it. You find that it evokes fond memories. People think it’s ‘their’ brand. It’s also fun. It’s about having a good time, and sharing your feeling and pleasure with friends.

The ‘Moments’ campaign captures the spirit of the brand. It takes a series of remembered moments that are familiar to everyone. And suddenly, everything else fades around the enjoyment of the moment - focussed on BLUE NUN. 

Each of these moments belongs to BLUE NUN, whether it occurs on a very special occasion, like a celebration. Or a more ‘routine’ special occasion like a night in with friends. It’s about enjoying yourself and enhancing the moment.

Just you, me and a bottle of BLUE NUN.